דלג לתוכן

עמוד המורשת עדיין באנגלית. הסיפור המלא בעברית בהכנה. בינתיים, קראו על החברה כאן.

Heritage · 1932 — 2026

Five businesses,
one factory

Kadouri has been manufacturing in Israel for ninety-four years, under three generations of one family. In that time it has changed what it makes five times — each time because the market it served stopped existing. What carried across every change was never the product. It was the plant, and the family that kept finding it new work.

1932

A painter from Baghdad

Shlomo Kadouri was born Salim Chalaschi. He left Iraq as the violence against its Jews rose, reached Tel Aviv in 1932, and opened a sign shop on Levinsky Street the same year.

The first business card
The first business card“S. Kadouri — Signs, Reclames & Transparents. 21 Levinsky Street, HaKishon corner.” In Hebrew, above the name, the trade: on tin, on fabric, on glass. Raised letters.
Shlomo Kadouri
Shlomo KadouriBorn Salim Chalaschi in Baghdad. Reached Tel Aviv in 1932 and opened the shop the same year.
The family
The familyTwelve children. Three of them — Itzhak, Avraham and Hezi — would run the company from the late 1970s.

On tin, on fabric, on glass. Raised letters. — the card, 1932.

Engineered panel, porcelain, Corian, solid timber. — the plant, today.

Ninety-four years apart, the same sentence: here is what we can work in. Everything else about this company has changed at least five times.

Lines of business

No line closed before the next was running

Each bar is a business the company actually ran. The overlaps are the story.

193219852000 200520132019 2026
Signage1932–2013 · closed
81 years — market leader to 2005
Writing boards1988– · active
the line that never closed
Interactive kiosks2000–2012 · closed
12 years
Retail POS2013–2025 · closed
12 years
Carpentry2019– · core
today
How it happened

Three generations

The moments that forced each change. None of them was chosen.

1932Founded

Shlomo Kadouri opens a sign shop

He was born Salim Chalaschi in Baghdad — a Torah student and a painter, who left Iraq as the violence against its Jews rose. He reached Tel Aviv in 1932, took the name Shlomo Kadouri, and opened a sign shop on Levinsky Street the same year.

He became one of Israel's respected painters, working largely from memory: the Jewish quarter of Baghdad, painted decades after he had left it. The company that carries his name began as a painter's trade.

1970sSecond generation

Three brothers

Shlomo's three sons join: Itzhak, Avraham and Hezi — Itzhak as chief executive, Avraham on the technical side, Hezi on operations and site inspection. Under the second generation Kadouri becomes the largest signage manufacturer in Israel.

1988Second line

Writing surfaces

Writing boards and pinboards for schools and offices, later as Israeli agent for PolyVision. The only line that has never closed — every transformation that follows is built on the plant it keeps running.

2000Diversification

STRATA — interactive kiosks

A modular kiosk range: nine variants plus a service counter, sold to IBM, El Al, Orange, Pelephone, the banks and the Israel Police. It runs twelve years, until the tablet arrives and the custom enclosure market collapses.

2000–2005The ground moves

Two things happen at once

In 2000 the partnership that had run the company for twenty years comes to an end. It cannot be repaired by redistributing responsibilities, because it was never really about the responsibilities.

In the same years the signage industry loses its floor. Vinyl plotters and wide-format printers become affordable, and the capital cost that defined who could call themselves a signage manufacturer stops mattering. Hundreds of entrants arrive. Margins collapse.

2007Succession

The second generation ends

The company loses the chief executive who had held its direction since the 1970s. The third generation takes control of a business already on a losing path.

2010Third generation

Ariel Amiri joins

Ariel Amiri, a grandson of Shlomo Kadouri, joins in business development and marketing.

2013Restructuring

Taking the liabilities, and the wheel

Ariel assumes the company's liabilities and takes over its shares. Two businesses close — eighty-one years of signage, twelve of kiosks. Writing boards stay open, and the freed capacity is redirected into retail point-of-sale.

2019New line

Carpentry, business to business

B2B carpentry begins: carcasses and cabinetry for other manufacturers. The same machinery, the same panel expertise, a different customer.

2025Completed shift

Carpentry becomes the core

Retail POS closes. Carpentry becomes the main business, alongside the writing boards running continuously since 1988.

The family

A founder, his sons, and their sons

Shlomo
ShlomoFounder, 1932. Painter, and the first sign-maker of the name.
Itzhak
ItzhakChief executive. Held the company's direction from the late 1970s.
Hezi
HeziOperations and site inspection.
On the stand
On the standLeft to right: Avraham, who ran the technical side; his son Tal; and the company's kiosk salesman.
Germany
GermanyLeft to right: Ariel Amiri, an interpreter, and Hezi, exhibiting abroad — the company was selling kiosks into Europe.
The signage years · 1932–2013

Who we made them for

Taken from the engineering library. Every name was drawn, specified and built.

National & civic
Israel MuseumHar HerzlYitzhak Rabin CenterThe Jewish QuarterThe Jewish AgencyMinistry of DefenseZrifinTel Aviv MunicipalityMini Israel
Universities & research
Weizmann InstituteTel Aviv UniversityHar HaHotzvim
Health
HadassahHillel-YaffeSh. B. Sharon – EitanimKupot HolimSuper-Pharm
Industry & corporate
IntelSiemensNortelIsrael Aerospace IndustriesOsemPazTevet
Banking
Bank LeumiBank DiscountFirst International BankBank Hapoalim
Retail & hospitality
Azrieli F21Rehovot MallNazareth Illit MallMerkaz HaYeridimIsrotelMul HaYam, EilatYamit 2000
Products

The range

Wayfinding totems, display cases, reception counters and complete branded service environments — modelled in-house.

Bank Leumi
Bank LeumiBranded freestanding totem
Mini Israel
Mini IsraelDirectional post
Solar LED sign
Solar LED signPhotovoltaic panel, lit face
Wall display case
Wall display caseLockable, wall-fixed
Flat panel display
Flat panel displayScreen housing
Curved fascia
Curved fasciaLong-radius sign band
Cabinet frame
Cabinet frameTwin-door case
Slim totem
Slim totemSingle-screen column
Curved reception
Curved receptionGlass-fronted, illuminated
Reception counter
Reception counterWorkstation and return
Discount Bank
Discount BankSelf-service environment
ATM surround
ATM surroundTwin-machine wall unit
I-Shelet column
I-Shelet columnSheet-formed totem
Standoff wall sign
Standoff wall signGlass panel on fixings
Literature display
Literature displayModular leaflet rack
Prospect
ProspectFreestanding brochure unit
Agency

Israeli agent for Spandex

Kadouri represented Spandex, the European modular sign system, and carried the range as part of its catalogue. The schemes below are Kadouri's, designed in Hebrew on that system.

A pattern the company repeated: represent the leading international system, then build the local design and manufacturing around it. Thirty years later it does the same for PolyVision.

Hospital directory
Hospital directoryHebrew wayfinding, illuminated
Building index
Building indexMulti-line directory
Campus totem
Campus totemFreestanding, double-sided
Panel sign
Panel signAluminium frame, colour panel
Assembly

One kiosk, in seven stages

The build sequence for unit 201-100-100, drawn stage by stage with its part list. The note on stage four reads: place glass and rubber before attaching the screen.

Stage 1
Stage 1Base frame and column
Stage 2
Stage 2Column panels
Stage 3
Stage 3Head structure
Stage 4
Stage 4Glass and rubber before the screen
Stage 5
Stage 5Screen and surround
Stage 6
Stage 6Access doors
Stage 7
Stage 7Complete
Drawings

Sole property of Kadouri Group

Production drawings for a curved aluminium panel — developed profile, cut geometry, tolerances.

Curved panel, PS-C-BAI0001
Curved panel, PS-C-BAI0001Aluminium 2 mm. Designed by Meir, drawn by Michael, approved by Boris.
Sheet 2
Sheet 2Development and cut profile.
The title block
The title blockMaterial, tolerance, sheet number — and three names. Beneath them: the information contained in this drawing is the sole property of Kadouri Group.
The kiosk years · 2000–2012

STRATA, photographed

Installations, an exhibition stand, and terminals in the places they ended up. Shot on a Sony Mavica and a Nikon Coolpix — which is why they are 640 × 480 and why the colour runs warm.

The Kadouri stand
The Kadouri standCompany name on the backdrop, STRATA behind
At the stand
At the standVisitors trying the kiosks
Kiosk in a public lobby
Kiosk in a public lobbyFiled under “kneset”
Screen wall
Screen wallFive terminals, plasma displays above
In use
In useVisitors at the terminals
Millennium Star
Millennium StarMall concourse
Eldor terminal
Eldor terminalOffice installation
Pharmacy terminal
Pharmacy terminalRetail floor
Glass display kiosk
Glass display kioskScreen in a vitrine
Terminal in a shop
Terminal in a shopCorrugated interior
STRATA

The range, as it was sold

The presentation renders that went to clients. Period CGI, and it looks it — which is the point.

IBM
IBMKeyboard configuration
El Al
El AlCheck-in kiosk
Orange
OrangeRetail kiosk
Pelephone
PelephoneBranded retail island
Israel Police
Israel PolicePublic terminal
T4-Strata
T4-StrataAngled screen, print slot
Today

Two products, three channels

Kadouri manufactures writing surfaces and carpentry. The carpentry reaches the market three ways — and the reason it can is the same reason the company is still here after ninety-four years: one plant, flexible enough to serve whoever needs it.

Channel 01

Building projects

Cabinetry and fit-out supplied directly into construction and renovation.

Channel 02

Stonewood

Bathroom and laundry cabinetry with custom porcelain and Corian basins, through retail and online partners.

Channel 03

Cabinet System

B2B production for carpenters — carcasses for workshops that need capacity.

Manufacturing since 1932

מייצרים מ־1932

Shlomo Kadouri, 1932. Itzhak, Avraham and Hezi from the late 1970s. Ariel Amiri since 2013. Ninety-four years, one family, four different businesses — and the same factory.

Draft heritage page. Photographs, product renders and drawings recovered from the company archive; the drawing title blocks confirm them as Kadouri Group work. Customer names come from the CAD project library and should be confirmed before publication.

Spandex's own printed component guides, also held in the archive, are that company's copyright and are not reproduced here.